A Strong Employer Branding: How To Attract Top Talent
It is a popular misconception that human resources (HR) are only initiatives with no bigger purpose. However, they are an important field of…
Category: Human Resources
Talent Acquisition vs Recruitment: The Main Differences
Understanding the distinction between talent acquisition and recruitment is crucial for any organization. Both approaches aim to hire employees but differ in strategy,…
Influencer Marketing: A new brand strategy
Let’s start with a simple question. Why do companies nowadays decide to use social media and, in particular, influencers to enter the market…
Green marketing: the new communication of sustainability
Over the past few years, the negative impact of human activity on the environment has become an increasing subject of social debate. This…
Greenwashing or “False Marketing”? How not to fool consumers
Have you ever seen a brand that tells you it is ‘green’, but actually isn’t? This new ‘strategy’ is called greenwashing and is…
Job Transitions: How do you deal with a professional change?
In recent years, the world of job has undergone an unprecedented evolution, driven by pandemics, geopolitical crises and technological acceleration, accelerating change and…
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